Neal Anderson | strategic | creative | content | marketing

About Me

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I offer expertise in creative, strategic, engaging and effective insight-led, digital content marketing, social media, PR and customer communications with consistently proven results.

Who am I?

Adding value and an extra dimension, I'm a hard working, skilled and multiple award-winning specialist in blending client service, data, editorial, creative and technology to plan, conceive and deliver strategic integrated content and multi-channel marketing and audience-centric communications.

Career highlights include creating the entry that won Marketing magazine’s Customer Publishing Agency of the Year, and conceiving and leading the project that became the first ever digital winner of the Grand Prix at the International Content Marketing Awards.

Outside work I love my family (have two young kids), can claim to have stage-dived at a Nirvana concert, scored a goal at the Kop end of Windsor Park, Belfast during a cup final, and made my '56 VW Beetle do a Herbie-esque wheelie before hitting 130mph.

As a personal tribute to motorcycle road racing legend Joey Dunlop, I recreated his first ever race van. This was featured on ITV4’s Isle of Man TT coverage, as well as BBC Northern Ireland news, watch the feature here

My Skills

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Creative &
strategic
digital content
- Insight-led
- Audience-centric
- Engaging
- Effective
Talented
hybrid
- Content & Copy
- Social
- Brand messaging
- CRM
- PR
- Design
- SEO
Gravitas
- Multi-award winner
- Previous chairman Content Marketing Assoc. digital committee
Self-starter
- Pro-active impetus behind highly original creative ideas and evolution

Innovative &
thought
leader
- Promoter of fully integrated multi-channel solutions
Client &
stakeholder
relationships
- Collaborative
- Motivational mentor
Broad
experience
- Retail, Fashion, Home, Food, Auto, Tech, Telecoms, Travel, Finance, Luxury
Proven
- Commercially astute
- Organic & revenue growth
- Sales uplift
- New business wins

Experience

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2015 / Sept - 2016 / Oct

Head of Digital (Content & PR)

Torque Agency Group

2014 / July - 2015 / Sept

Digital Content & Communications Consultant

Freelance Consultancy

2012 / Nov - 2014 / July

Digital Committee member, then Chairman

Content Marketing Association

2008 / Aug - 2014 / July

Digital Director (Content Marketing)

Publicis Blueprint

2006 / Dec - 2008 / Aug

Group Account Director / Publisher

Publicis Blueprint

2003 / Apr - 2006 / Dec

Editor-in-Chief

Publicis Blueprint

2002 / Jan - 2003 / Apr

Editor

Informa

2001 / Jan - 2002 / Jan

Web-Editor

Setfair.com

1996 / Apr - 2001 / Jan

Editor

Mercator Communications

"Neal is incredibly astute at client services and the breadth of digital knowledge that flows out of the man is astounding. He is literally a one man agency!"

Daniel Hodgekiss, CRM Director, Tesco

"His creative mind, allied with his digital nous meant we were always growing our client base and keep our existing clients happy with superb, innovative content."

Robin Drysdale, COO, Result Media

"Always passionate and pro-active for the development of the digital team and the strategic growth of the business."

Tom Dawborn, Digital Art Director, Publicis

"He is always looking to better every part of his work and push others to do the same. He is proactive and calm under pressure - an absolute pleasure to work with."

Antony Malone, Head of Email, rentalcars.com

"Neal is passionate about technology and recognises the roles that go into creating and fostering an environment of creative and technical people (and a fun one to boot)."

Himal Mandalia, Tech Architect, UK Ministry of Justice

"He’s always thinking of how to push the boundaries, improve response rates and engagement levels to produce an award winning effective communications."

Annabell Norden, Brand Marketing Manager, EE

Portfolio

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Some of my creative projects

Contact

Mobile: +44 (0)7719 821146

Email: neal@nealanderson.uk

LinkedIn: nealanderson1