Summary

I was heavily involved in the mammoth project to launch, roll out and build the new EE brand. I established and led a team that had the complex and wide-ranging challenge to deliver a comprehensive suite of customer communications and marketing solutions.

The remit included:

• Retail customer marketing messaging
• SME and corporate business solutions
• CRM strategy and content
• eDM creation
• Magazine and POS for high street stores
• Digital copy and video
• Content-based apps
• Interactive survey tools
• Staff training content, collateral and sales aids
• Partner reseller marketing and sales aids
• Senior client relationships
• Agency and stakeholder collaboration