Summary

Originally a print publication, Orange Exchange acted as the hub of a CRM and loyalty programme for small and medium-sized business customers.

I helped win the contract in 2008 to launch a truly groundbreaking interactive online version with supporting eDM. As well as directly conceiving the initial approach, I then steered its constant evolution.

Developed before tablets, the intuitive user-friendly interface was well ahead of its time, while the extensive analytics and data driven segmentation, together with a personalised eDM and original video features, further enhanced effective engagement and response rates.

A multiple award winner, the crowning moment was the project being the first ever digital winner of the coveted Grand Prix at the International Content Marketing Awards. Read the Marketing Society case study