Summary

Drove the proposal that moved responsibility agency side for Facebook, Twitter and Instagram content for the prestigious #RMLondon auction in September 2016.

Subsequently created the strategy and led copy delivery, directed the creation of digital assets, including GIFs and social video, as well as specific trackable short links.

Astounding uplift, reach and engagement were achieved across the board, such as 786,000 Facebook reach, 441,000 Twitter impressions and 137,000 Instagram video views.

The client was delighted, not least because the interest in particular vehicles contributed to world record-breaking hammer prices far beyond original estimates.