Summary

Developed the audience-centric strategy, delivered the ideas and created the copy for a two-month trial take over of Lotus Cars’ social media channels, including Facebook, Twitter, Instagram and YouTube.

This proved extremely successful - the results speak for themselves, with 598,000 total organic social impressions and 63,000 total social engagements.

Facebook

• Net likes up 20%
• Comments up 88%
• Shares up 45%
• 445,000 reach during campaign
• 58,000 interactions during campaign

Twitter

• Followers up 2,280
• Impressions up 47.7%
• Average engagement rate up 23%