Summary

Provided consultancy to help Tata Steel’s Automotive division further promote their expertise, capabilities and best practice to minimize overall cost of ownership for auto manufacturers worldwide.

Project included an audit of existing assets, then creation of LinkedIn communications strategy covering dedicated Showcase page and specialist Group to include expert contributors blogs, vlogs, white papers, case studies and conference presentations.

Also created brief for researchers to create a database identifying almost 3,000 quality key target individuals on LinkedIn by job title, manufacturer, city and country.